Confused about what augmented reality is? In short, it’s a way to use technology to redefine space, and it places a virtual layer over the world with geographic specificity ensuring a good fit. AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. Given retail’s steady migration to mobile and e-commerce, you may be wondering what retail will look like in the future. Digital Transformation is affecting all aspects of our lives, but the retail sector is experiencing particularly severe turbulence at the moment.
AR helps to bridge the gap between a customer’s perception of the product and the reality. This is the quintessential need for physical shopping or trial for a product. When shopping at a busy super-market, we are often skeptical of a product’s ingredients. The aisles are long and nearest assistant is pre-occupied. What if one had a personal assistant to share further information on every product? AR does just that, acting as your personal shopping assistant. Several retail big-wigs like Walmart, Tesco have been testing and experimenting with AR in shopping. AR is already booming in several such retail verticals. Add the magic of AR to your business.
Benefits of Augmented Reality for Retail
(AR) has been featured in the news as the best new feature and the future of the retail industry. It makes shopping fun again, allowing online consumers to have in-store like experiences that entertain, engage, educate and convert lookers into buyers.
Enabling shoppers to see a virtual product on themselves or in their environment, AR is incredibly useful to both consumers and retailers. The consumers enjoy the benefits of being able to see how the products of their interest will fit on them or in their house, while the retailers get better product exposure, an increase in both online and in-store sales and the benefit of reduced returns.
The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they may either buy directly online or go to the store to complete their purchase.Not only does this eliminate a point of friction between the consumer viewing and buying the product, but it also maximizes the probability of them being satisfied with their purchase once received, decreasing the number of returned products.
As shopping continues to make the shift from in-store only to online, the key to successful online experiences for consumers will be AR. AR will become more widespread through not only the retail industry but our daily lives. Just as they expect to be able to purchase any item online today, consumers will become used to having the ability to virtually try items before they buy and retailers that don’t have that capability will be left behind.Technology is going to keep advancing, and consumers are going to keep changing. If you would like to know more about the latest retail technologies and how they can be applied to increase your revenue and lower your costs.
Technological advancements are impacting every industry in a profound way. Some of these advancements are felt more in some sectors than others. One such sector that is seeing some advancement, resulting in an improved customer experience, is Retail. The single most important technological advancement that would truly change the future of retail can be summed up in two words: Augmented Reality (AR). Augmented reality is a live, direct or indirect, view of the real-world environment whose elements are augmented by computer-generated input. AR in the context of retail entails a customer’s ability to physically interact with virtual products.
Customers and retailers alike are limited by the boundaries created between the physical world and the digital world. Online shopping is a very lucrative market segment for retailers, but customers are typically skeptical to buy products that they cannot physically interact with. Augmented reality offers a solution to this problem by providing users with a tangible experience that combines the two spaces. For example, if you wanted to buy a shirt online, you would first need to feel the material, find the right size and understand how it would fit you before you purchase it.