Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. There is no denying that smartphones and tablets are making it easy for shoppers today to research business, survey products, read customers reviews, and even purchase goods. But there are still people who like to see an item in person and touch it before deciding to buy.
The prevalence and convenience of online shopping will not necessarily spell the doom of brick-and-mortar stores. While e-commerce experiences a faster growth rate, the majority of retail sales still happen offline.
Advantages of Brick and Motor Stores
The first advantage would be a paraphrase of an old saying, the first three advantages of retailing are location, location, location. Brick-and-mortar stores are uniquely positioned to reap the traffic associated with specific destinations or shopping patterns around them. In short, a location and the sense of community surrounding a store is its branding. Convenience is key. Studies show that 65% of shoppers actually prefer purchasing at a local retailer if an item is available in both a nearby store and online. They may start the buying process by researching and comparing products and pricing online, but they will complete their purchases at a brick-and-mortar location, especially if it’s clean, friendly, attractive and, most of all, convenient.
The second advantage is the reason that online sellers are experimenting with brick-and-mortar outlets, and it’s the showroom. Consumers still prefer real stores by a wide margin, with a recent Time trade Report finding that 87% said they plan to shop in physical stores this year(According to Google). Moreover, 85% said that they like to touch and feel things. A successful retail space is more than a well-stocked place to buy things off a shelf, it’s literally a showcase that encourages browsing and discovery.
Thirdly a consumer would love to buy a product by seeing a product up close, observing it demonstrated in person or finding answers to detailed questions, consumers turn to brick-and-mortar retailers for knowledge they can’t glean from the internet. In fact, the above-cited Time trade Report also found that 90% of shoppers are more likely to buy when helped by a knowledgeable sales person, and 63% of consumers surveyed indicated that they will shop the most knowledgeable source if the same item is available at four different retailers. Sure, consumers may do most of their initial product and pricing research online, but more often than not, it’s an expert sales or counter person at a local store who closes the deal—even if the store price is slightly higher than that found on the web. This is true not only for older “traditional” consumers but also younger shoppers reared in the digital age.
Another most important advantage comes knowledge comes trust and, ultimately, relationships—two other commodities that consumers can’t truly immerse themselves in online. Your brick-and-mortar store has an innate advantage: A physical location deepens trust by its mere physical presence. Consumers associate bricks and mortar with legitimacy. They can engage their seller face to face and work out difficulties or return products that don’t meet their expectations. What’s more, they often feel more secure making credit-card transactions at a store counter. These personal interactions lead to customer retention and, in turn, good reviews and a dedicated social-media following or “brand evangelism” for a store on Instagram, Facebook and similar social-media sites.
Really, the fifth advantage of a brick-and-mortar shop is its ace in the hole. Great service is something consumers highly value, yet it costs a physical retail establishment very little by comparison. Delivering a personal touch is what you can excel at, so make customer service your top priority. Do the things the competition won’t.
Perhaps the biggest advantage of a brick-and-mortar store is its ability to be itself. “Local can mean unique; if you’re unique, you have no competition.
Nearr is bringing something new and interesting
AUGMENTED REALITY FOR THE PEOPLE
Retail businesses continue to discover creative ways to improve their customers experience and Nearr through augmented reality app brings a whole new experience for retailers and customers. Using devices once considered science fiction, retailers can entertain and inform potential customers inexpensively. It’s a trend that should only grow. Nearr AR app brings more visibility to the local stores and another great thing about AR is that you only need your smartphone to enjoy it. That’s why many startups are also looking towards using augmented reality for business. Nearr AR App limelight’s the local stores and enhances its productivity as well as the sells in comparison to the regular ones. Imagine walking around the shop with a smartphone in your hands, and seeing the price and characteristics of the products, along with special offers and discounts from Nearr. With Nearr AR App shopping can become more effective and fun for customers.