Augmented reality has come a long way from a science-fiction concept to a science-based reality. Until recently the costs of augmented reality were so substantial that designers could only dream of working on design projects that involved it – today things have changed and augmented reality is even available on the mobile handset.Augmented Reality turns the environment around you into a digital interface by placing virtual objects in the real world, in real-time. Augmented Reality can be seen through a wide variety of experiences. Augmented reality works through mobile devices like smartphones and tablets, Augmented Reality acts like a magic window through the viewer you can see holograms and manipulate 3D models. Many Augmented Reality apps are available on iPhone, iPad, and Android.
Augmented Reality 3D viewers, like Augment, allow users to place life-size 3D models in your environment with or without the use of trackers. Trackers are simple images that 3D models can be attached to in Augmented Reality.
Augmented Reality browsers enrich your camera display with contextual information. For example, you can point your smartphone at a building to display its history or estimated value. Augmented Reality is on top of the innovations and technologies associated to mobile phones. This technology is more and more present in our daily lives.
Remember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its “cool factor.”
Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online. However, there are many retail brands at the forefront of harnessing the power of AR and how it can enhance the brand experience. To help inspire you, we’re highlighting a variety of retailers using AR to empower their customers, create a more interactive shopping experience, and help their products stand out.
3 Ways Augmented Reality is Changing How We See the World
Today you can access the power of AR with the smartphone in your pocket, and that’s creating new opportunities for games, marketing, and the retail industry. Here’s a look at three ways AR is changing how we see the world around us.
How Pokémon Go demonstrated the power of AR
In the summer of 2016 something magical happened. Millions of people across the globe left the comfort of their homes and flocked to the streets, interacting with complete strangers from all walks of life, united in one common goal: Capturing pokémon. I’m of course talking about Pokémon Go, a phenomenon made possible by AR technology. From the moment of its announcement, Pokémon Go has been a story of success; only people who have heard nothing about it remained unfazed. Moreover, the majority of those who have tried the game definitely love it. Pokémon Go has broken several records (according to Survey Monkey)
HOW AR IS CHANGING THE WAY WE DO ADVERTISING
The advertising industry is always looking for new and innovative ways to interact with consumers, so it’s not surprising that digital marketers are starting to incorporate AR into their advertising campaigns.
How AR is transforming business
AR and its sister technology virtual reality (VR) used to be the stuff of science fiction. Today they are viable tools you can use to provide better customer service and gain a marketing edge over your competitors. Virtual reality apps and augmented reality apps are designed to eliminate user pain points, enhance customer service, and create the personalized customer experience. The successful VR and AR implementation into a business model can also highly affect the way people ‘see’ the stores of future.
Bringing the In-Store Experience to Consumers’ Homes
AR has also proven an effective way to bring the in-store experience to life in a virtual sense. Rather than customers visiting your store, AR allows them to experience your products and services right in their homes.
Augmented reality is a technology that brought real world and virtual reality together and created wonders that could bring alive experiences that were once unimaginable.