What is Augmented Reality?
Augmented Reality is an experience of a real world environment whose elements are augmented by computer generated perceptual information across multiple sensory modalities including visual , auditory ,haptic ,samatosensary and olfactory. Augmented Reality (AR) makes the real-life environment around us into a digital interface by putting virtual objects in real-time. Augmented Reality uses the existing environment and overlays new information on the top of it unlike virtual reality, which creates a totally artificial environment. Augmented Reality can be seen through a variety of experiences. Recent developments have made this technology accessible using a smart phone which led to development of wide variety of augmented reality apps.
How does Augmented Reality works and How E- Commerce is getting used to Augmented Reality
Augmented Reality app allows its users to see their products in 3D in a real-life environment and in real-time through tablets or smart phones to drive sales and improve user engagement. This app is available on both, ios and Android platform. This app can be used for Retail, E-Commerce, Architecture, and other purposes also. Augment allows retailers and manufacturers to connect with each other and thereby enable the online shoppers to experience the products sitting at home before buying. Customers can view the images in 3D by rotating them and viewing all the augmented content before deciding to buy. It has plenty of customers, companies such as Coca-Cola, Siemens, Nokia, Nestle, and Boeing are using this application.
Augmented Reality VS Visual Reality
Augmented Reality shows a computer-generated sensory in a real world. For example, in Pokemon Go you could see Pokemon graphics through your phone that have been placed on top of real world visuals. Augmented reality can be experienced through your phone, on your computer or even special augmented reality glasses like Google Glass. Augmented reality e-commerce allows you to make purchases on your mobile device or desktop.
Virtual Reality offers a 360° video of a real-world scene. We’ve seen virtual reality take over the gaming industry. Virtual reality e-commerce allows you to make purchases using your eye movements.
Why one should try Augmented Reality for E-commerce
The popular Pokemon Go app, which introduced augmented reality but augmented reality isn’t just for gaming. Over the next few years you’ll see it expand into other industries like fashion, electronics, health care, books, and of course there’s augmented reality e-commerce.
Introducing Augmented Reality App In Northeast India
Yes, Augmented Reality to be soon launched in northeast India. It is being the first ever reality app that will bring a change to its people. Nearr plans to bring Augmented Reality to the common man.The app will bring a rapid revolutionary change in the way people do retail shopping. A marketplace that helps shoppers to find products,value for money deals etc available in different stores along with a location-based augmented reality feature to see deals and discounts running across different stores using the camera lens in real-time. Nearr would bring the stores to the tip of your fingers through smartphone. Enjoy the comfort of shopping through your smart phones and save both time and money.